Five Must-Have Characteristics of Nonprofit Mobile Websites

On the Mobile Web, it’s 1999 all over again. Those nonprofits that are pioneering mobile websites today will reap the benefits of Mobile SEO tomorrow. Mobile search engines like Google Mobile, Yahoo! Mobile, and Bing Mobile are hungry for mobile content, especially fresh content. That said, the uber vast majority of nonprofits have not even considered launching a mobile website. They have either not yet had their “Aha” moment about the Mobile Web, or think it is too expensive and time-consuming to be an early adopter. I am here to tell you (and train you) that it is not. Not at all.

Regardless of the nonprofit sector’s slow adoption of mobile communications, the Mobile Web continues to soar. One out of four Americans now access the Mobile Web daily and that’s a trend that will continue to increase rapidly as smartphones become more affordable. Also...........

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